2 AGRIBUSINESS – 2.19-3 - MARKETINGSTRATEGIES 6 – 7 FOR YOUR BUSINESS

 
ORGANIC FARMING COURSE AGRO-ECONOMY
2 AGRIBUSINESS – 2.19-3 - MARKETINGSTRATEGIES 6 – 7 FOR YOUR BUSINESS



 
Production without having a Marketing Strategy is meaningless!
Many new entrant farmers will grow a variety of crops, and 3 quarters of the time come out with one common question!  "Where do I sell my produce?"
 
Before one embarks on the journey of being In agro business it is key to visit a market and get a feeling of how it operates.
Open market sales are a good starting out point, then rushing to be amongst the band wagon that wants to supply chain stores. This has the benefit of lower marketing costs and is essentially useful as a contribution to farm cash flow and sales. With a major emphasis on cash sales!
 
It is also good to plan which crops to grow after considering the conditions on your farm and advise taken from marketeers or agents.
It's essential to start with 1 ore 2 crops and master the art of them before adding in a mix of other crops.
 
Marketing is a long-term process. The Quick cash mentality isn't an option for one who is serious about farming. And be carefully to produce always the same as others and in big quantity. At the end the price will fall.
The long-term approach to marketing must have a detailed plan which will include marketing channels. Over time you will build a firm strategy, which will then give you leeway to investigate supplying supermarkets and further export market of fresh vegetables.
 
Take your time to master the Art and build your own strategy
 
10 MARKETING STRATEGIES FOR SMALL BUSINESSES
 
Below are some 10 easy to apply marketing strategies for a small business looking to reach potential and existing customers and increase sales. They can be applied for both startups and existing businesses:
 
6. Partner with other businesses:
Teamwork is always more effective than singular effort, and combining resources with another business can help you achieve a lot more. It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.
 
7. Speak about the business at events:
In terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche. While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.
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KOZI YA KILIMO HAI KILIMO-UCHUMI
2 KILIMO – 2.19.3 - MIKAKATI YA MASOKO 6 – 7 KWA BIASHARA YAKO
 
Uzalishaji bila kuwa na Marketing Strategy hauna maana!
Wakulima wengi wapya watapanda aina mbalimbali za mazao, na robo 3 ya wakati hutoka na swali moja la kawaida! "Nitauza wapi mazao yangu?"
 
Kabla ya mtu kuanza safari ya kuwa Katika biashara ya kilimo ni muhimu kutembelea soko na kupata hisia za jinsi linavyofanya kazi.
Uuzaji wa soko huria ni mahali pazuri pa kuanzia, kisha kukimbilia kuwa miongoni mwa wagon wanaotaka kutoa maduka ya mnyororo. Hii ina faida ya gharama za chini za uuzaji na ni muhimu sana kama mchango wa mtiririko wa pesa za shamba na mauzo. Kwa msisitizo mkubwa juu ya mauzo ya fedha!
 
Pia ni vizuri kupanga mazao ya kupanda baada ya kuzingatia hali ya shamba lako na ushauri kuchukuliwa kutoka kwa wauzaji au mawakala.
Ni muhimu kuanza na mazao 1 ya ore 2 na ustadi wao kabla ya kuongeza mchanganyiko wa mazao mengine.
 
Uuzaji ni mchakato wa muda mrefu. Mtazamo wa pesa za Haraka sio chaguo kwa mtu ambaye yuko makini kuhusu kilimo. Na kuwa makini kuzalisha daima sawa na wengine na kwa kiasi kikubwa. Mwishoni bei itashuka.
Mbinu ya muda mrefu ya uuzaji lazima iwe na mpango wa kina ambao utajumuisha njia za uuzaji. Baada ya muda utaunda mkakati thabiti, ambao utakupa fursa ya kuchunguza maduka makubwa yanayosambaza bidhaa na soko zaidi la kuuza nje mboga mboga.
 
Chukua wakati wako kufahamu Sanaa na ujenge mkakati wako mwenyewe
 
MIKAKATI 10 YA MASOKO KWA BIASHARA NDOGO
 
Ifuatayo ni baadhi ya mikakati 10 rahisi ya kutumia masoko kwa biashara ndogo inayotaka kufikia wateja watarajiwa na waliopo na kuongeza mauzo. Wanaweza kutumika kwa wanaoanza na biashara zilizopo:
 
6. Shirikiana na biashara zingine:
Kazi ya pamoja huwa na ufanisi zaidi kuliko juhudi za umoja, na kuchanganya rasilimali na biashara nyingine kunaweza kukusaidia kufikia mengi zaidi. Kwa kawaida ni bora kulenga makampuni katika eneo lako, hata kama mteja wako si wa ndani. Kusudi lako ni kupanga mpangilio wa ziada ambao hutoa faida kwa biashara zote mbili.
 
7. Zungumza kuhusu biashara kwenye hafla:
Kwa upande wa kujitangaza na kujitambulisha kama mamlaka, mambo machache yana athari zaidi kuliko kuwa mzungumzaji katika hafla maarufu kwenye niche yako. Ingawa mialiko ya kuzungumza kwenye hafla kubwa mara nyingi hutolewa kama matokeo ya mafanikio au ushawishi unaoonekana, unaweza pia kufanyia kazi fursa hizi kwa kuwa mzungumzaji mwenye kipawa na kutoa mazungumzo mazuri katika matukio madogo.




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