2 AGRIBUSINESS – 2.19.1 - MARKETINGSTRATEGIES 1 FOR YOUR BUSINESS

 
ORGANIC FARMING COURSE AGRO-ECONOMY
2 AGRIBUSINESS – 2.19.1 - MARKETINGSTRATEGIES 1 FOR YOUR BUSINESS




 
Take your time to master the Art and build your own strategy
 
10 MARKETING STRATEGIES FOR SMALL BUSINESSES
 
Below are some 10 easy to apply marketing strategies for a small business looking to reach potential and existing customers and increase sales. They can be applied for both start-up’s and existing businesses:
 
1. Establish a brand:
Help customers and potential customers to know what your company is, does and stands for, you need to have a clear brand identity. Once you have decided on your company’s identity you need to match it with a suitable name, logo, colours, and imagery that conveys you brand to customers.
 
2. Advertise on Facebook, Instagram, Twitter, WhatsApp
(Social media marketing):
One of the best ways to target a specific group is using Facebook Ads. A business can focus the advertising on demographics such as age, sex, location, interests, online habits and more. Setting up advertising on Facebook is easy and relatively inexpensive. It is a great way for a business to reach a maximum number of potential customers in a short amount of time with a clear ROI. And join a lot of local groups.
 
3. Invest In content marketing:
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
 
 
KOZI YA KILIMO HAI KILIMO-UCHUMI
2 KILIMO – 2.19.1 - MIKAKATI YA MASOKO 1 – 3/10 KWA BIASHARA YAKO
 
MIKAKATI 10 YA MASOKO KWA BIASHARA NDOGO
 
Ifuatayo ni baadhi ya mikakati 10 rahisi ya kutumia masoko kwa biashara ndogo inayotaka kufikia wateja watarajiwa na waliopo na kuongeza mauzo. Wanaweza kutumika kwa biashara zinazoanzishwa na zilizopo:
 
1. Anzisha chapa:
Wasaidie wateja na wateja watarajiwa kujua kampuni yako ni nini, inafanya na inasimamia nini, unahitaji kuwa na utambulisho wazi wa chapa. Baada ya kuamua utambulisho wa kampuni yako, unahitaji kuilinganisha na jina, nembo, rangi na picha zinazofaa zinazowasilisha chapa yako kwa wateja.
 
2. Tangaza kwenye Facebook, Instagram, Twitter, WhatsApp
(Uuzaji wa mitandao ya kijamii):
Mojawapo ya njia bora za kulenga kikundi mahususi ni kutumia Facebook Ads. Biashara inaweza kulenga utangazaji kwenye demografia kama vile umri, jinsia, eneo, maslahi, tabia za mtandaoni na zaidi. Kuanzisha utangazaji kwenye Facebook ni rahisi na kwa gharama nafuu. Ni njia nzuri kwa biashara kufikia idadi ya juu zaidi ya wateja watarajiwa katika muda mfupi na ROI wazi. Na jiunge na vikundi vingi vya ndani.
 
3. Wekeza Katika uuzaji wa yaliyomo:
Uuzaji wa maudhui ni mchakato wa kuunda na kusambaza maudhui ya thamani, muhimu na thabiti ili kuvutia na kuhifadhi hadhira iliyofafanuliwa wazi na kuendesha hatua ya faida ya wateja.




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